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Agilizing and Partners

ICAgile Product Management

HKD 12,798.00

Certified Product Management (ICP-PDM) 
Duration: 2-days
Language: English / Putonghua / Cantonese
Remote live instructor-led interactive certification training

Additional Information

Job family



Business Owner, Product Manager, Product Owner, Business Analyst

Competence Level


Workshop Category

Agile Product Management

Workshop Description

Join us for our ICAgile Product Management workshop, where you’ll gain the essential skills to excel in identifying, positioning, and effectively delivering competitive products. This certification validates your ability to take a strategic and customer-focused approach throughout the product life cycle, ensuring seamless alignment between product strategy, organizational objectives, and customer needs. Whether you’re a seasoned product manager or new to the field, this workshop will equip you with the knowledge and techniques to drive success in today’s dynamic market landscape.


This certification workshop is tailored for both seasoned product managers and individuals aspiring to enter the field, particularly those operating within organizations undergoing a journey toward business agility.

Topics Covered

  • The Product Lifecycle
  • Metrics that Matter for Products
  • Designing Hypothesis Tests and Experiments
  • Teams Across the Product Lifecycle

Learning Objectives

  • Characteristics of a Product
    • What is a Product?
    • Product Lifecycle
  • Product Management Concerns
    • Early Understanding
    • Product Strategy
    • Planning
    • Defining a Relevant Product
  • Product Teams
    • Working with Product Teams.


Foundational knowledge of agile principles, values, and mindset.

Pre-reading materials will be provided to get you the foundational knowledge of agile principles, values, and mindsets.

Professional Development Units (PDUs)

Professional Development Units (PDUs)

  • Attendees may be eligible to apply for 14 PDUs toward their continuing education requirements with the Project Management Institute (PMI) for PMP®, PgMP®, and PMI-ACP® certifications.

Part of the Product Management Track

For business analysts, product owners, and product managers. Gain insights and perspectives for teams and beyond.

Part of the Agile Marketing Track

For marketing professionals, marketing leaders, and marketing managers. Develop and implement a “marketing to serve” approach that aligns directly with organizational strategy.

Agilizing Enablement Proof

We are an ICAgile member organization

ICAgile helps professionals transform themselves into agile masters who can incorporate agile methods and go beyond the constraints of agile processes. We do this by ensuring that the Agile workshops you take are certified based on proven, discipline-specific learning outcomes. As a certification body – backed by agile thought leaders – ICAgile work with training providers and organizations to certify their agile workshops and ensure that all learning leads you on your journey to agile mastery.

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