Agile Marketing for Digital Transformation and AI Adoption with Generative AI (NITTP Eligible)

In the midst of the generative AI era, our Agility in Marketing training course provides crucial perspectives and strategies for navigating the evolving marketing landscape, with a specific focus on Generative AI prompt engineering. Developed by industry experts in Agile Marketing, digital transformation, and generative AI, this program empowers participants with essential tools, skills, and techniques to effectively drive digital initiatives using GenAI prompt engineering. Designed for agile marketers and aspiring leaders, this certification places a strong emphasis on sustainable marketing practices and creative initiatives tailored to the rapidly changing AI landscape.

In the dynamic evolution of the generative AI age, marketers have emerged as ultimate creators, steering marketing initiatives with cutting-edge technology. This workshop delves into the fusion of marketers with emerging technology, particularly focusing on GenAI Prompt Engineering, to equip participants with the skills to effectively harness these advancements. Through interactive sessions and practical case studies, attendees will become proficient in integrating state-of-the-art technologies like artificial intelligence into agile marketing practices. With a strong emphasis on real-world application, participants will gain insights into the most trending prompt techniques, understand the impact of AI on the future of marketing, and recognize the necessity for organizations to adapt to this evolutionary shift.

A strategic AI model named Hanna Prodigy will be used throughout the class for exercises and activities on real life application of how to get to higher level of Marketing agility in the age of AI.